Market and Readership


Omaha is a growing market with a population of over 877,000 The World-Herald is Nebraska’s largest daily newspaper and Iowa’s second largest. It has the second largest combined 7-day newspaper & internet readership among America’s top 80 tv markets.


Omaha is growing by 6,000 new homes a year.
In 2011, 4.2 million passengers arrived or departed from Eppley Airfield.


Omaha is ranked ninth among “Best Cities for Data Centers” (Information Week, 2008).

Primary Market Area Reach

Households: 267,426

Core Based Statistical Area Reach

Households: 340,739

Retail Trading Zone

Households: 395,551

Designated Market Area

Households: 425,109

68-County Reach

Households: 789,381

Circulation Strength

Home delivery area spans parts of three states (Nebraska, Iowa and Missouri). At the heart of The World-Herald newspaper market is the Omaha metropolitan area, which is the country’s 58th largest CBSA. For more detailed information and readership maps call today. Omaha World-Herald Advertising 402-444-1475

Monday through Friday

Iowa, Nebraska, Sunrise, Metropolitan
Click here for Monday through Friday Distribution Maps

Saturday and Sunday

Iowa, Nebraska, Sunrise
Click here for Saturday and Sunday Distribution Maps

Departments Phone Numbers
Retail Advertising 402-444-1421
Classified Advertising 1-800-694-5455
National Advertising 402-444-1168
Online/Digital Advertising 402-444-1018
Digital Ad Transfer Group 402-444-3134 / 402-444-3137
General Information 402-444-1000