Market and Readership


Omaha is a growing market with a population of over 877,000 The World-Herald is Nebraska’s largest daily newspaper and Iowa’s second largest. It has the second largest combined 7-day newspaper & internet readership among America’s top 80 tv markets.


Omaha is growing by 6,000 new homes a year.
In 2011, 4.2 million passengers arrived or departed from Eppley Airfield.


Omaha is ranked ninth among “Best Cities for Data Centers” (Information Week, 2008).

Primary Market Area Reach

Households: 267,426

Core Based Statistical Area Reach

Households: 340,739

Retail Trading Zone

Households: 395,551

Designated Market Area

Households: 425,109

68-County Reach

Households: 789,381

Circulation Strength

Home delivery area spans parts of three states (Nebraska, Iowa and Missouri). At the heart of The World-Herald newspaper market is the Omaha metropolitan area, which is the country’s 58th largest CBSA. For more detailed information and readership maps call today. Omaha World-Herald Advertising 402-444-1475

Monday through Friday

  • Sunrise and Metropolitan

Saturday and Sunday

  • Sunrise

Click here for single copy distribution locations by zip code.

Departments Phone Numbers
Retail Advertising 402-444-1421
Classified Advertising 1-800-694-5455
National Advertising 402-444-1168
Online/Digital Advertising 402-444-1018
Digital Ad Transfer Group 402-444-3134 / 402-444-3137
General Information 402-444-1000